Is your website outdated and not beneficial to you and your customers? Then surely you need to redesign your website. A website developed with no focus on marketing/ business values is surely an outdated one. If a website is not bringing you enough traffic, it may be due to the poor design of the website, or layout or the color combination also. If you decide to redesign your website, take some time to develop a specific and clear plan.
So, which is the first step to be taken after your decision on redesigning?? It is surely the feedback from your customers. They do have a unique perspective on your website. You will also get directly from your customers what they are expecting from the website. Also, they can help you in pointing out the issues related to accessibility. There are lot of suggestion boxes and survey solutions to make us know why people are there in our websites. This will also help you a lot.
Feedback from customers will help you to figure out the problems. But, most of them are personal preferences and also they fail to offer any solution. So, the next step is to get in touch with professionals. Only a professional website developer can identify the vital issues related to your website. They can help directly in your website redesign by providing a time- tested opinion based on website design, layout, usability etc.
Once you have gained enough customer and professional feedback on your present website, prioritize the list of recommendations to be included in the redesign specification. Make sure the critical ones are not missing out. With this listing in hand, develop a detailed project specification document. This document should contain the proposed website structure, page content, design preferences and all other relevant information.
From this prioritized listing, divide this specification into multiple phases. This will generate a detailed specification document which is integrated form of an efficient, cost- effective and on-time project. You should agree on clear and measurable objectives before the launch of your new website. The redesign of your website without objectives is an utter failure. So, take a close look at your actual goals and do proper planning for your new website.