Short Tail: a small phrase, less than or equal to 3 words
E.g.: website development company
Long Tail: keyword phrase with more than 3 words
E.g.: which website development company in india offers unique web solutions
People do their searches through either of these keyword phrases given above. They just need a result, whether using long tail or short tail. Both are having advantages as well as disadvantages.
- If the competition for a particular keyword is high, short tail may be tough to come up with this competition. In today’s highly competitive market condition, long tail is more preferable.
- Do researches to discover different keywords and discover what traffic they generate. Don’t stuff your website with keywords or content without studying them properly.
- Get more good content to add to your website. Add many, but valuable content to your website that describes your product or services.
- Get more links to your website and within a month or two, you will get amazing results.
- Utilizing social media tools and blogging will also help you a lot.