Are you getting visitors to your website but not enough inquiries or sales? You’re not alone. Many businesses in Kerala struggle to convert website visitors into actual customers. As a trusted web development company in Kochi, we understand this challenge. The good news is you don’t need a big budget to fix this. Here are proven strategies that the best digital marketing company in Kerala would recommend to get more leads from your existing website traffic.
1. Make Your Contact Forms Simple and Easy
The Problem: Long, complicated forms scare people away.
The Solution: Keep your contact forms short and sweet. Ask only for essential information like name, email, and phone number. The easier it is to fill out, the more people will complete it.
Tip: Place contact forms in multiple locations – not just on your “Contact Us” page. Add them to your homepage, service pages, and blog posts.
2. Add Clear Call-to-Action Buttons
The Problem: Visitors don’t know what to do next.
The Solution: Use clear, action-oriented buttons like “Get a Free Quote,” “Book a Consultation,” or “Download Now.” Make these buttons stand out with bright colors that contrast with your website design.
Example: Instead of a generic “Submit” button, it tells people exactly what they’ll receive.
3. Speed Up Your Website
The Problem: Slow websites lose visitors quickly.
The Solution: Compress your images, remove unnecessary plugins, and use browser caching. A faster website keeps visitors engaged and more likely to become leads. Any experienced web development company will prioritize website speed as it directly impacts conversions.
Did You Know? If your website takes more than 3 seconds to load, you could lose up to 40% of your visitors.
4. Use Live Chat or WhatsApp Integration
The Problem: Visitors have questions but don’t want to wait for email responses.
The Solution: Add a live chat widget or WhatsApp button to your website. This allows instant communication and captures leads who prefer immediate answers.
Pro Tip: Even if you can’t monitor chat 24/7, collect visitor details and respond quickly during business hours.
5. Create Lead Magnets
The Problem: People need a reason to share their contact information.
The Solution: Offer something valuable for free in exchange for their email:
- Free e-books or guides
- Checklists or templates
- Free consultations
- Industry reports
- Discount coupons
Example: web development company in Kochi could offer a “Website Checklist: 10 Things Your Site Must Have in 2025.”
6. Add Trust Signals
The Problem: Visitors don’t trust unfamiliar businesses.
The Solution: Display:
- Client testimonials and reviews
- Case studies with results
- Company certifications or awards
- Client logos
- Security badges
People are more likely to contact you when they see others have had positive experiences. This is why the best digital marketing company in Kerala always emphasizes building trust through social proof.
7. Optimize for Mobile Users
The Problem: Over 60% of web traffic comes from mobile devices, but many websites aren’t mobile-friendly.
The Solution: Ensure your website looks great and works smoothly on smartphones and tablets.
Test all forms, buttons, and features on mobile devices.
Check This: Can visitors easily tap buttons with their thumb? Is text readable without zooming?
8. Use Exit-Intent Popups
The Problem: Visitors leave without taking action.
The Solution: Show a popup when someone is about to leave your site. Offer something valuable to capture their information before they go.
Example: “Wait! Before you go, get our free digital marketing guide for Kerala businesses.”
Tip from Experts: Any reputable web development company in Kochi will tell you that exit-intent popups, when done right, can recover 10-15% of abandoning visitors.
9. Improve Your Homepage Message
The Problem: Visitors don’t immediately understand what you offer.
The Solution: Your homepage should clearly answer these questions within 5 seconds:
- What do you do?
- Who do you help?
- What problems do you solve?
- What should visitors do next?
Bad Example: “We are innovative technology solutions providers.”
Good Example: “We Build Websites That Bring More Customers to Your Kerala Business.”
10. Add Social Proof and Urgency
The Problem: Visitors delay making decisions.
The Solution:
- Show how many customers you’ve helped
- Display recent activity (“5 people requested quotes today”)
- Use limited-time offers occasionally
- Highlight popular services
11. Create a Resource Library
The Problem: Visitors need information before they’re ready to buy.
The Solution: Build a blog or resources section with helpful articles, videos, or guides. This positions you as an expert and keeps visitors coming back. The best digital marketing company in Kerala knows that content marketing is one of the most effective ways to nurture leads without spending on ads.
Topics to Cover: Industry tips, how-to guides, common problems and solutions, trends, and best practices.
12. Use Thank You Pages Wisely
The Problem: Missed opportunity after form submission.
The Solution: After someone submits a form, don’t just say “thank you.” Use that page to:
- Offer additional resources
- Suggest related services
- Encourage social media follows
- Share customer success stories
13. A/B Test Everything
The Problem: You’re guessing what works best.
The Solution: Test different versions of:
- Headlines
- Button colors and text
- Form placements
- Images
- Page layouts
Change one element at a time and measure which version gets more leads. This data-driven approach is what the best digital marketing company in Kerala uses to maximize results for clients.
14. Simplify Your Navigation
The Problem: Too many menu options confuse visitors.
The Solution: Keep your main navigation menu simple with 5-7 clear options. Make it easy for people to find your services and contact information.
Must-Have Menu Items: Home, Services, About Us, Portfolio/Work, Contact
15. Follow Up Quickly
The Problem: Slow responses lose interested leads.
The Solution: Set up automatic email responses immediately after form submission. Follow up personally within 1-2 hours during business hours.
Did You Know? Responding within 5 minutes makes you 100 times more likely to convert a lead compared to waiting 30 minutes.
Measure Your Success
Track these important numbers:
- Conversion Rate: (Number of leads ÷ Number of visitors) × 100
- Bounce Rate: Percentage of people who leave immediately
- Time on Site: How long people stay
- Form Completion Rate: How many start vs. finish your forms
Use free tools like Google Analytics to monitor these metrics.
Take Action Today
You don’t need to implement all 15 strategies at once. Start with these three:
- Week 1: Simplify your contact forms and add WhatsApp chat
- Week 2: Speed up your website and optimize for mobile
- Week 3: Add clear call-to-action buttons and testimonials
Small improvements add up to big results. The best part? All these strategies require time and effort, not money.
Need Help Improving Your Website?
If you’re a business in Kerala looking to generate more leads from your website, partnering with the right experts makes all the difference. As a leading web development company in Kochi and recognized as one of the best digital marketing companies in Kerala, we specialize in creating high-converting websites and digital marketing strategies tailored for local businesses.
Our services include:
- Custom website development and redesign
- SEO optimization for Kerala market
- Lead generation strategies
- Digital marketing campaigns
- Website speed optimization
- Mobile-responsive design
Contact us today for a free website audit and discover how we can help your business grow online.
